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Writing Landing Pages
Writing landing pages is all about appealing to a specific online audience. From a copywriting point of view, there are powerful comparisons with writing sales letters where you're talking one-to-one to a specific person with highly specific needs.
A landing page will be written with SEO in mind, with well-researched keywords and key phrases featuring prominently in the meta tags, headline tags and, possibly, the web page URL.
These same keywords will also be concentrated in your linking Pay-Per-Click ads, online PR and articles. They shouldn't be linked to your website's Home page of course, but to carefully thought-out standalone pages that are written with targeted persuasion as their Number One aim.
The idea is to create a frenzy around certain keywords that will resonate on your landing page - in both the meta tags and the copy content. And just like a sales letter, the overall aim is to write copy that is persuasive enough to generate sales, or customer interest that will ultimately be profitable or beneficial to the business in some other way.
A successful landing page must deliver on the promise of an online ad, article resource box or PR introduction. It must be expansive, enthusiastic and, above all, persuasive. To get an idea of these techniques, here are two landing page examples written by Mike Beeson that sell the same product to two distinct target markets:
To find out more about writing landing pages THE RIGHT WAY, contact Mike Beeson today!
Buzzwords LimitedKnutsford, Cheshire(south Manchester), UK.Tel 01565 654023e-mail: open@buzzwords.ltd.uk
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TESTIMONIALS
"We're delighted with our new website - and the website copywriting provided by Mike Beeson. Not only is the writing crystal clear; it also provides the professional tone of voice that is so important for a leading recruitment consultancy like Cooper Lomaz."
"Reform have worked with Mike Beeson for over two years now and we've always found him an important part of the creative process. Mike has the ability to immediately plug into what we are thinking and adds value to every campaign. We wouldn't work with anyone else for copy."
"It's always a pleasure to work with you and what you give us is a more questioning, detached and organised view of our skills and achievements. What you write always has energy and style and - after initial discussions - you always grasp what's needed and work quickly."
"Doity Engineering have had a long association with Mike Beeson and Buzzwords. Mike's recent work for us has included SEO and website copywriting, business-to-business PR and Pay-Per-Click Advertising for two of our companies - Revlok Mezzanine Floors andTiger Rack. This is ongoing work which calls for a complete understanding of our business approach. I'm pleased to say that Mike has provided this in a highly professional and cost-effective package."
  
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