- Copywriting, SEO and PR 

Website Copywriting Tips

Improve the performance of your website

with the finer points of SEO copywriting

 

Website copywriting should be part of your search engine optimization (SEO) strategy.  If website copywriting is your responsibility as a marketing manager - or maybe you’re acting in some other advisory capacity where website copywriting comes into the frame - it’s obviously important to take a ‘roof-top view’.

To achieve the primary aims of driving more traffic to your site - and then converting the visitors into customers after they’ve arrived - it’s essential to look at the key aspects of SEO that fall within the website copywriting remit.  In other words, you should be looking at having a respectable presence in the search engine rankings for the keywords that are most relevant to your business.

A frequently overlooked but simple part of on-page SEO copywriting and website copywriting is to include your keywords in the URL.  If, for instance, you have a website copywriting business, your ideal URL would be something like <website copywriting.com>  In most cases, however, someone else will have beaten you to it.  Your next-best option is to add ‘website copywriting’ as a suffix to one of your existing pages e.g. geeks.com/website_copywriting.htm

In this small way, you’ll be helping to make sure that your web page is in with a shout in the search engine rankings.  (Successful SEO is all about attention to detail – and this is as good a tip as any!)  You will, of course, have to make sure it’s optimized for two or three keywords or phrases beforehand… and try to make sure that this specific page has some inbound links pointing to it.

Strategic Website Copywriting

Optimize each page

Enough has been written about SEO to sink a battleship but very few articles ever mention that you need to optimize each page separately.  Basically, this comes down to optimizing that page for specific keywords and then including these throughout the text as well as in the meta tags.

You’ll find tips for writing meta tags in the most effective ways all over the web, and there’s plenty on keyword research too.  It’s always better, if possible, to write your website copy for a human audience - with maybe just a few keywords in mind.  If you start trying to write for designated keywords, the flow of the copy will be stilted.  Best to add extra content later and include the enquiry-generating keywords you missed out – or weren’t even aware of!

Generate those inbound links!

There’s nothing technical about SEO link building, but lots of people don’t do it either because they don’t know where to start – or it’s just too much like hard work!  (It’s also a time-consuming process which needs time before you see results.)

Two of the most rewarding ways in which a website copywriter can create links is by writing online news releases (Online PR) and articles (Article Marketing).  You simply include the URL you want to link with as part of the reply mechanism in releases and in the ‘resource box’ at the bottom of articles. 

Don’t forget to optimize the content with your preferred keywords.  All you do then is send the release or article to the most suitable directories on the web.

Website Copywriting needs time!

When this kind of website copywriting is sustained over several months, the pages you’ve been focused on should move higher up the search engine rankings.  Apart from generating links and achieving good rankings for as many keywords as you like, your website copywriting will be performing the best possible service for your website’s visitors: namely, giving them a rewarding search experience via content that’s relevant to their search. 

This will obviously increase the likelihood of them returning to your site, and maybe even doing business with you.  (And that applies whether you’re into website copywriting or rocket science!)

Click the link for more details about Buzzwords' website copywriting  - or, to discuss a specific website copywriting project, contact Mike Beeson at Buzzwords today:
 
Buzzwords Limited, Knutsford,
Cheshire (south Manchester, UK)
Tel No 01565 654023
e-mail: open@buzzwords.ltd.uk