- Copywriting, SEO and PR 

Website Copywriting

- Manchester, Cheshire, UK

Combining search engine optimization (SEO)

with effective website copywriting is your

DIRECT route to online success... 
 

Effective website copywriting provides you with an exciting opportunity to control your website’s destiny!  That’s because truly professional website copywriting is an integral part of search engine optimization (SEO).

SEO has many elements, but website copywriting will usually be your starting point with any online presence.  Sparkling but subtle SEO copywriting is therefore vital for all your web pages.

Not only will it affect your search engine ranking (and therefore the amount of ‘traffic’ your site attracts).  The pages themselves will also provide useful links for other activities such as Article Marketing (also known as Article PR), Online PR or ‘landing pages’ for pay-per-click advertising (PPC). 

An extra bonus is that well-written website copy can be of exceptional clarity simply because of the intensity of its keyword focus.

Take a look at some recent

website copywriting by Buzzwords…

www.teleroute.com - This major website copywriting project was undertaken on behalf of Belgian company, Teleroute, a leading player in the European logistics industry.

www.amecnnc.com

The international stance of this UK nuclear services supplier demanded attention to detail of the highest order in every aspect of the website copywriting.

www.first-careers.co.uk
Extensive copy editing added to the professional ‘feel’ of this substantial website.  Built-in inter-activity adds to its user-friendliness.

www.titan-insurance.com

This comprehensive site reflects the wide-ranging services provided by London-based Titan Insurance.  Buzzwords’ website copywriting input involved working closely with Titan’s senior management.

So where do you start

with website copywriting?

Whether you’re appraising or briefing-in website copywriting, you should always be aware of its schizophrenic nature:

• The first function of website copywriting is to present your website content in a clear, concise and attractive way

• In support of this, the content should include enough of the appropriate keywords and other ‘meta tags’ to bring a smile to the faces of search engine robots

Don’t overdo it…

We’ve all come across websites where it’s all too clear that the copywriters have stuffed their text with far too many keywords.  This results in copy with an unnatural flow which is hard to read.

It’s also worth mentioning that search engines actually penalise ‘keyword stuffing’ when it comes to search engine ranking.  So although it’s important to achieve the highest possible rank using SEO copywriting, your first priority should be readable copy.

Website creation begins

with website copywriting
 

Buzzwords takes an innovative approach to producing websites where website copywriting is the lead creative skill.  Typically, companies looking to create a new (or new-look) website have always made a design company or ad agency their first port of call.

This may be because of a general lack of awareness of the central role that website copywriting plays in establishing a sound website structure (ie. a sitemap) and its contribution to effective on-page search engine optimization (SEO).

It may also be because of the understandable assumption that copywriters can handle only the words.  (The good news is: Buzzwords works with excellent design and programming people to provide you with a seamless one-stop website solution!)

There’s no doubt that a potential stumbling block for many companies (including advertising and web design agencies) is sourcing the copy content.  Often, this can slow down a project to an unacceptable level – or even kill it off completely!

Buzzwords’ website copywriting capability stems from many years of writing corporate brochures.  The skill-sets are similar, although the non-linear structure of websites creates a richer and more inter-active user experience.

In addition, Buzzwords will provide you with search engine optimized copy as a matter of course.  With SEO copywriting in place, your website construction can proceed logically and cost-effectively to the design and programming phases.

To discuss how Buzzwords’ website copywriting can

work for YOUR business, contact Mike Beeson today. 
Telephone: 01565 654023
e-mail: open@buzzwords.ltd.uk 

Ongoing website copywriting and SEO

It’s probably pretty clear by now…  If you’re serious about achieving high search engine ranking, you’ll need the services of a professional website copywriter like Mike Beeson!

Not only will you need a website copywriter to update your site as your business grows and evolves.  You will also need to add informative, high quality content on a regular basis to create a successful, dynamic website that generates lots of traffic.

This could include anything from expert articles (Article Marketing) to news releases (Online PR), all of which you could submit to online directories to generate valuable incoming links.  You could even add a blog page to your website where just a couple of postings per week could help keep your site up there with Google’s best!

In all these cases, you’ll be looking for copywriting input long after your website has been launched.  Obviously, it’s essential to make sure everything is fully optimized in the first instance.  With the right foundations in place, you can then go on to build a highly successful site.

That means:

• Improved search engine ranking
• More website traffic
• An increase in qualified sales leads
• The return on investment (ROI) that your website deserves

To discuss how Buzzwords’ website copywriting can

work for YOUR business, contact Mike Beeson today. 
Telephone: 01565 654023
e-mail: open@buzzwords.ltd.uk 

Website copywriting and client service

When you commission Buzzwords to handle your website copywriting, you can take it as read that the writing will be of the highest professional standard.  Achieving success takes more than website copywriting skill, however.  Vast experience of finding out what clients really want is also a key element in the Buzzwords’ service.

As one of the most important marketing tools your company uses, it’s important that nothing gets in the way of your website and its effectiveness.  Aware of this, Buzzwords ensures that regular client contact and communication are top priorities.

Understanding how your business works is a vital skill for any truly professional website copywriter.  Mike Beeson’s huge experience of direct client contact is reflected in the quality of corporate work produced by Buzzwords over the years.

PLEASE NOTE: 

The most successful websites often take many months of hard work to develop into what was planned at the outset, especially when it comes to search engine optimization and SEO Copywriting.  Managing site content and structure in a sequenced yet strategic way are key issues in successful website development.

Mike Beeson will be happy to work with you to achieve this.  Whilst it’s important to focus on the scope of what can be done to improve search engine rankings, it’s also important to keep an eye on the bigger marketing picture and website usability issues with regard to your target audience.

Buzzwords’ website copywriting services  –
We’ll keep you posted, every step of the way!

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To find out more about how Buzzwords’ website copywriting services can be used as part of an integrated marketing approach for YOUR business, don’t hesitate to contact Mike Beeson today.

Buzzwords Limited,

Knutsford,

Cheshire (south Manchester, UK)

Tel No 01565 654023
e-mail address: open@buzzwords.ltd.uk