- Copywriting, SEO and PR 

Website Content Copywriter

Manchester Cheshire UK

Buzzwords’ high quality website

content is your winning way of

scaling the Google heights!

There’s website content – and there’s quality website content!  As with inbound links, it’s quality that counts.

Buzzwords’ commitment to quality extends to every aspect of every service provided – not just the finer points of website copywriting.  So don’t expect Third World rates.  Nor third-rate words for that matter.

The good news is: the opportunities to access quality website content are all around us.  Even better, with quality content on your website, you’ll impress your future customers every bit as much as the search engine robots!

What exactly is website content?

Website content is, of course, everything that appears on your website.  But if you want your commercial website to really shine, you’ll have to extend your definition of ‘website content’ to include articles and news releases that link back to your site.

Google loves frequently updated website content.  If nothing else, it proves the webmaster (and his site) is still alive.  More importantly, it adds to the search engines’ options when it comes to finding valuable new website content.

Why is website content so important?

Quite simply, a site that provides original and/or useful content is the lifeblood of search engines like Google.  Without high quality website content, search engines would be out of business.  The most valued website content – with the best keyword relevance – is therefore rewarded by high search engine rankings.  QED.

What’s the best website content?

When Google bought YouTube, the world assumed video would be the next big thing in SEO success.  Truth is – from an SEO copywriting standpoint – the written word remains king of the keyword jungle.

Probably the best ways to deliver more website content more quickly is through Content Managed Website Systems (CMS) and blogs.  Again, we go back to the effectiveness of frequently updated websites - and the almost endless opportunities there are to continually add to the body of knowledge and potential for 'authority’ status that every website has.

‘Content’ (in SEO terms) means more pages on your website.  This means your site will have more keywords (including valuable ‘long-tail’ keywords) that will broaden your site’s scope for ranking which in turn will attract more visitors to your site.

For business-to-business websites in particular, it’s important to keep your website content relevant to your niche.  There are plenty of unusual sources of website content out there.  With instinctive guidance from an experienced website content copywriter, it’s possible to bring the most user-friendly resources together in the most Google-friendly way.

Sources of quality website content

• Your own optimised articles and news releases intended for online distribution should be published first on your own website.  Not only will this material give you keyword-linked website content.  It will also rule out any risk of duplicate content penalties.
• Glossary and FAQs pages are excellent ways of adding optimised content as well as providing internal linking opportunities across your site.
• List up-and-coming trade shows and business events to combine visitor interest with an ongoing source of keywords.
• Your own case studies are like testimonials on steroids.  Publish two or three on your site for extra Google-juice!
• Blogs and forums integrated with – or linked to – your site provide watering holes for the committed, and an ongoing SEO opportunity.
• Interviewing a big name in your niche is a ‘relevant’ way to cause a stir.  And the associated kudos is (almost) priceless!
• You can add free articles to your site from the thousands available from online article directories such as ‘E-zine Articles’.
• Private Label Articles can be bought at low cost on the web.  Just add your own slant and you’ll have lots of original content in double-quick time!
• Thousands of out-of-copyright e-books are available from gutenberg.org.  Similarly, archive.org gives you (mainly non-commercial) access to thousands of free cartoons!

To find out how website content copywriter, Mike Beeson, can give your website content a new look and feel, call Buzzwords today for a no-obligation chat.

Buzzwords Limited
Knutsford
Cheshire (south Manchester), UK
Tel 01565 654023
e-mail: open@buzzwords.ltd.uk