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Home » Training » Traditional-Offline Copywriting Courses

 

Training Courses Covering Traditional

 Offline Copywriting

 

 

Discover the creative techniques of traditional-offline

copywriting with Mike Beeson - advertising and brochure

copywriting, sales letter writing, newsletters and case

studies

 

Traditional offline copywriting is still very important - despite the rise and rise of web copywriting. Offline copywriting is all around us in the shape of printed and broadcast advertising, marketing collateral such as brochures and case studies, as well as sales letters, packaging copy and writing for manuals and catalogues.

 

The degree of creativity required varies greatly. In all cases, clarity and relevance is vital. Mike Beeson's ad agency background is your guarantee of course content that is underpinned by an inside-out knowledge of traditional techniques and how they work.

 

 


 

Course Content

 

  • How to write press and broadcast ads;
  • How to write headlines and creative concepts
  • Brochure writing
  • Direct response including sales letter copywriting
  • Writing newsletters
  • Case study copywriting

 

 


 

Training Course Availability

 

(Provisional dates to be set for 2012)

 

 


 

Course Venue

 

Knutsford, Cheshire

 

 


 

Buzzwords' other Copywriting Training Courses

 

 


 

To find out more about the costs and availability of Buzzwords' copywriting training courses, please contact Mike Beeson today to register your interest.

 

 

Buzzwords Limited

Knutsford, Cheshire

(south Manchester), UK.

Tel 01565 654023

e-mail: open@buzzwords.ltd.uk

 



 


 

TESTIMONIALS

 

"We're delighted with our new website - and the website copywriting provided by Mike Beeson.  Not only is the writing crystal clear; it also provides the professional tone of voice that is so important for a leading recruitment consultancy like Cooper Lomaz."

 

- Jane Lovell, CEO, Cooper Lomaz Recruitment, UK

 

"Reform have worked with Mike Beeson for over two years now and we've always found him an important part of the creative process.  Mike has the ability to immediately plug into what we are thinking and adds value to every campaign.  We wouldn't work with anyone else for copy."

 

- Paul Heaton, Reform Creative, Manchester, UK

 

"It's always a pleasure to work with you and what you give us is a more questioning, detached and organised view of our skills and achievements.  What you write always has energy and style and - after initial discussions - you always grasp what's needed and work quickly."

 

- Val Jenner, Homer Creative, Birmingham, UK

 

"Doity Engineering have had a long association with Mike Beeson and Buzzwords.

Mike's recent work for us has included SEO and website copywriting, business-to-business PR and Pay-Per-Click Advertising for two of our companies - Revlok Mezzanine Floors and

Tiger Rack. This is ongoing work which calls for a complete understanding of our business

approach. I'm pleased to say that Mike has provided this in a highly professional and

cost-effective package."

 

- Alan Kershaw, Managing Director, Doity Engineering Ltd., Lancashire, UK

 

Mike Beeson is a member of the National Union of Journalists
Mike Beeson has been a 'full member' of the Chartered Institute of Public Relations since 1990
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