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	Copywriting Portfolio Freelance Copywriting Advertising Copywriter Catalogue copywriter Public Sector Copywriter Property Copywriter Education Sector Copywriter Sales Letter Copywriting Radio Copywriting Brochure Copywriter Telecommunications Copywriter Security Industry Copywriter Travel Copywriter Recruitment Copywriter Financial Copywriter Automotive Copywriter Annual Report Writing Construction Industry Copywriter Technical Copywriter Buzzwords' Blog Writing Copywriting Agency Copywriter Manchester Cheshire	Technical Copywriter – Manchester, Cheshire, UK Buzzwords provides the essential interface between jargon-laden technical information and customers looking for no-nonsense marketing and copywriting solutions Buzzwords has enough experience of technical copywriting to know that complex data and concepts are all part of a beautiful solution. When it comes to marketing, however, your customers simply need to understand the solution – and not be an integral part of it! Similar principles apply to IT copywriting, scientific and pharmaceutical copywriting. Buzzwords’ role is one of translator. The copywriter’s skill lies in making technical information accessible to the layman. To be useful for marketing purposes, technical jargon must be presented in a user-friendly way. This may sound obvious, but it probably defines the difference between ‘technical copywriting’ and ‘technical writing’. A technical copywriter may not be equipped with all the detailed knowledge he’s supposed to be translating into ‘easy-speak’. What he does bring to the table is a new perspective where a benign deity has switched on the lights on behalf of a public hungry for information about the products and services that industry and consultants have to offer! Understanding the role of a technical copywriter Having established that Buzzwords’ technical copywriting skills are borne of an understanding that empathy and rapport are pre-requisites of successful technical marketing, it is then important to work out a modus operandi to set wheels in motion. Mike Beeson’s vast commercial experience plays a vital role in this. Understanding that technical copywriting is primarily about presenting clever technology in a benefit-led way is a strong starting point for success. In the same way that consumers don’t need to know how a jet engine works before they fly out on holiday, so it is that businesses won’t appreciate being literally ‘blinded by science’ when it comes to technical marketing information. This applies to: Technical brochures, case studies and other sales and informational literature Technical websites - where the aim must be to inform, educate and persuade, but always in the clearest and most accessible way possible Technical PR – a business-to-business marketing medium which has the advantage of being filtered by the media (but only after the information has been written in the clearest possible style to enable time-pressured journalists to make an immediate decision about the material’s usability). To conclude: if you want technical copywriting with the pleasing ring of clarity – clear messages delivered through clear understanding – talk to Mike Beeson at Buzzwords today. Buzzwords Limited Knutsford, Cheshire (south Manchester), UK Tel 01565 654023 email: open@buzzwords.ltd.uk	NEWS & BITS OF THE BUZZWORDS' UNIVERSE YOUR DIRECT LINK TO BUZZWORDS' COPYWRITING BLOG An informal look at the world of copywriting! AND HERE'S A LINK TO BUZZWORDS' PR BLOG News and views on public relations in Manchester, Cheshire and beyond. WANT A MORE EFFECTIVE WEBSITE? Download your FREE 59-page guide today and discover how to achieve ongoing online success! >>>MORE... FAST-TRACK TRAINING ! March 2010 availability. Call now on 01565 654023 to discuss your 'Complete Introduction to Online Copywriting'! ------------------------------------------ CASE STUDY COPYWRITING This month's 'best kept marketing secret'! Buzzwords' experience in this field will give you instant credibility from the third party endorsement of your successful product or service. MORE>>> TESTIMONIALS "Reform have worked with Mike Beeson for over two years now and we've always found him an important part of the creative process. Mike has the ability to immediately plug into what we are thinking and adds value to every campaign. We wouldn't work with anyone else for copy." - Paul Heaton, Reform Creative, Manchester, UK "It's always a pleasure to work with you and what you give us is a more questioning, detached and organised view of our skills and achievements. What you write always has energy and style and - after initial discussions - you always grasp what's needed and work quickly." - Val Jenner, Homer Creative, Birmingham, UK "Doity Engineering have had a long association with Mike Beeson and Buzzwords. Mike's recent work for us has included SEO and website copywriting, business-to-business PR and Pay-Per-Click Advertising for two of our companies - Revlok Mezzanine Floors and Tiger Rack. This is ongoing work which calls for a complete understanding of our business approach. I'm pleased to say that Mike has provided this in a highly professional and cost-effective package." - Alan Kershaw, Managing Director, Doity Engineering Ltd., Lancashire, UK SPECIAL OFFER ON SEO COPYWRITING... 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