-   Strategic Copywriting 

The Recruitment Copywriter

Buzzwords has the skills and sector experience

you need for successful recruitment campaigns

The key to effective recruitment copywriting is to understand how clients and candidates interact in the jobs market - and what recruitment consultancies expect from their copywriter.

Clients and candidates are opposite sides of the same coin, and this should be reflected in both the tone of voice and content of the copy that relates to each audience.

Areas where Buzzwords can help recruitment agencies and their clients connect with the most suitable candidates include websites, advertisements, press releases and brochures.

CANDIDATES

Recruitment consultancies looking to enthuse specific candidates will want to place certain services in front of them to support their ongoing job searches.  This will include certain 'How To...' documents such as how to write a CV, how to prepare for an interview, how to behave in an interview and so on.

A recruitment copywriter should have an instinctive empathy for writing this kind of material - equally as much as writing magnetic headlines for job ads or crystal-clear copy for websites and brochures.

Online recruitment is very much to the fore nowadays so it's important that copywriters have an appreciation of SEO (search engine optimisation) as well as the tools and techniques available to job seekers.  These include social media sites such as LinkedIn, Facebook and Twitter, all of which multiply a job seeker's chances of finding suitable vacancies.

CLIENTS

With a consultancy's guidance, a recruitment copywriter should be able to paint aspirational word-pictures on behalf of clients  who are recruiting across a variety of sectors.

It also helps to understand the differing dynamics between permanent, contract and interim recruitment.  Candidates looking to fill these posts will obviously be persuaded by copy that chimes with their needs.

This plays a crucial role in attracting candidates with the appropriate skills, experience and qualifications.  If the copy doesn't appeal to its target audience, then clearly much time, effort and expense will have been wasted.

Cooper Lomaz Recruitment

http://www.cooperlomaz.co.uk/

This large website used Buzzwords' copywriting skills to highlight the consultancy's expertise across key recruitment services and sectors.

Cooper Lomaz Salary Survey 2013

Buzzwords wrote Cooper Lomaz's 10th Annual Salary Survey - and, according to the company's Managing Director Jane Lovell, "It's the best one yet!"

Cooper Lomaz Salary Survey 2012

Using a recruitment copywriter for the first time had a positive impact on the company's annual salary survey.  The copy provides an overview of the salary and recruitment prospects for 2012 in various employment sectors throughout the Cooper Lomaz operating area in East Anglia and other parts of eastern England.

T.O.K. Construction

http://www.tokconstruction.co.uk

ARTICLE:

Six Ways A Recruitment Copywriter Can Help You Win New Clients

Recruitment consultants will be only too aware that persuasive copywriting plays a major role in their marketing success.
 
With a certain amount of experience, you’ll be confident in your ability to write those killer ads that attract high quality applicants. And yet… how confident are you in your ability to cast your net wider and use integrated marketing techniques to bring in high quality clients?

... MORE >>>

If you're looking for an experienced recruitment copywriter, contact Mike Beeson at Buzzwords today to discuss your next project.  Packages are available that include copywriting, design and print, as well as website design and development.

Buzzwords Limited

Knutsford, Cheshire

South Manchester, UK

Tel 01565 654023

Mobile 07714 222 464

e-mail: open@buzzwords.ltd.uk