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Recruitment Copywriter- Manchester Cheshire UK
Buzzwords' recruitment copywriting servicesprovide the skills and sector experienceneeded for successful recruitment campaigns
To write meaningful copy for this sector, it is essential for a recruitment copywriter to have a clear understanding of how clients and candidates interact in the jobs market - and what recruitment consultancies expect from their copywriter.
It is also important to understand that what motivates clients is totally different from what motivates candidates. This should be reflected in both the tone of voice and content of the copy.
Among the many marketing tools at a recruitment consultancy's disposal are online and press ads, websites, brochures and various booklets and advice sheets.
CANDIDATESRecruitment consultancies looking to enthuse specific candidates will want to place certain services in front of them to support their ongoing job searches. This will include certain 'How To...' documents such as how to write a CV, how to prepare for an interview, how to behave in an interview and so on.
A recruitment copywriter should have an instinctive empathy for writing this kind of material - equally as much as writing magnetic headlines for job ads or crystal-clear copy for websites and brochures.
Online recruitment is very much to the fore nowadays so it's important that recruitment copywriters have an appreciation of SEO (search engine optimisation) as well as the tools and techniques available to job seekers. These include social media sites such as LinkedIn, Facebook and Twitter, all of which multiply a job seeker's chances of finding suitable vacancies.
CLIENTSWith a consultancy's guidance, a recruitment copywriter should be able to paint aspirational word-pictures on behalf of clients who are recruiting across a variety of sectors.
It also helps to understand the differing dynamics between permanent, contract and interim recruitment. Candidates looking to fill these posts will obviously be persuaded by copy that chimes with their needs.
This plays a crucial role in attracting candidates with the appropriate skills, experience and qualifications. If the copy doesn't appeal to its target audience, then clearly much time, effort and expense will have been wasted.
Cooper Lomaz Recruitmenthttp://www.cooperlomaz.co.uk/This all-new website used Buzzwords' recruitment copywriting skills to highlight the consultancy's expertise across key recruitment services and sectors.
Cooper Lomaz Salary Survey 2012Using a recruitment copywriter for the first time had a positive impact on the company's annual salary survey. The copy provides an overview of the salary and recruitment prospects for 2012 in various employment sectors throughout the Cooper Lomaz operating area in East Anglia and other parts of eastern England.
If you're looking for an experienced recruitment copywriter, contact Mike Beeson at Buzzwords today to discuss your next project - including recruitment copywriting, design and print, as well as all your website and online needs:
Buzzwords LimitedKnutsford, CheshireSouth Manchester, UKTel 01565 654023Mobile 07714 222 464e-mail: open@buzzwords.ltd.uk
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TRAINING COURSESFour all-new copywriting training courses - Register your interest for 2012 roll-out.
TESTIMONIALS
"We're delighted with our new website - and the website copywriting provided by Mike Beeson. Not only is the writing crystal clear; it also provides the professional tone of voice that is so important for a leading recruitment consultancy like Cooper Lomaz."
"Reform have worked with Mike Beeson for over two years now and we've always found him an important part of the creative process. Mike has the ability to immediately plug into what we are thinking and adds value to every campaign. We wouldn't work with anyone else for copy."
"It's always a pleasure to work with you and what you give us is a more questioning, detached and organised view of our skills and achievements. What you write always has energy and style and - after initial discussions - you always grasp what's needed and work quickly."
"Doity Engineering have had a long association with Mike Beeson and Buzzwords. Mike's recent work for us has included SEO and website copywriting, business-to-business PR and Pay-Per-Click Advertising for two of our companies - Revlok Mezzanine Floors andTiger Rack. This is ongoing work which calls for a complete understanding of our business approach. I'm pleased to say that Mike has provided this in a highly professional and cost-effective package."
  
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