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	Freelance Copywriting Copywriting Packages Advertising Copywriter Catalogue copywriter Public Sector Copywriter Property Copywriter Education Sector Copywriter Sales Letter Copywriting Radio Copywriting Brochure Copywriter Telecommunications Copywriter Security Industry Copywriter Travel Copywriter Recruitment Copywriter Financial Copywriter Automotive Copywriter Construction Industry Copywriter Technical Writer Copywriting Agency Copywriter Manchester Cheshire	Radio Advertising Copywriting – Manchester, UK Buzzwords’ radio copywriting is all about writing radio ads that work. It's about working with the best production studios. And buying the airtime slots that maximise returns on your radio advertising budget... Radio advertising starts with memorable copywriting. With Buzzwords, you also have the option to create a complete broadcast package that includes professional studio production and cost-effective media buying. As far as radio copywriting goes, your ads must stand out from the crowd - yet carry a clear commercial message that encourages listeners to ACT. Radio advertising shouldn't be seen as an entertainment medium. Your airtime has to work hard to earn its keep. Copywriting scripts must therefore have a clear business focus, as the scripts below show: Radio Advertising - Saint Helen's Glass This collection of radio copywriting scripts covers a range of sales propositions to tie-in with the company's other sales and marketing activities. RADIO IS BOOMING! - IT'S OFFICIAL... RAJAR UPDATE - AUGUST 2011 According to RAJAR (Radio Joint Audience Research), figures for the second quarter of 2011 showed a year-on-year increase of 10.7% for radio listening on various digital platforms. Listening on mobile phones has increased by 16.1%, and listening hours have increased to 22.6 per person. Febuary 2011 figures released by industry body Radio Joint Audience Research Ltd (RAJAR) confirm that radio listening is as popular as ever. 46.7 million adults - 90.5% of the UK population - tuned in to their favourite radio stations each week during the fourth quarter of 2010. This represents a year-on-year increase of 0.75 million (or 1.7%). Hidden amongst the figures is the outstanding fact that digital radio listening has increased by an impressive 22%. Radio listening via mobile phone has increased by a respectable 4.1% quarter on quarter, with the 15-24 age group claiming a massive 30.7% of that. Radio Production and Media Buying Buzzwords works with professional recording studios that specialise in producing high quality radio ads. Great sound-effects and amazing voice-overs will transform your scripts into all-singing cameos of communication. When it comes to buying radio airtime, Buzzwords can help create a local, regional or national package that optimises your budget spend among the 300 or so radio stations broadcasting in the UK and Ireland. This could include a mix of drive-time, day-time or evening slots on specific radio shows or the 'Run of Station' option. You can mix 'n' match your radio stations and alternate the days and weeks. The potential to maximise OTH ('opportunities to hear') at competitive 'cost-per thousand listener' rates is available to you as a service that takes radio copywriting to its ultimate - and successful - conclusion. To find out more about Buzzwords' radio copywriting services - and how the options of radio production and airtime buying can create a cost-effective marketing package - make sure you contact Mike Beeson today. Buzzwords Limited Knutsford, Cheshire (south Manchester), UK Tel 01565 65402 e-mail open@buzzwords.ltd.uk	TRAINING COURSES Four all-new copywriting training courses - Register your interest for 2012 roll-out. TESTIMONIALS "We're delighted with our new website - and the website copywriting provided by Mike Beeson. Not only is the writing crystal clear; it also provides the professional tone of voice that is so important for a leading recruitment consultancy like Cooper Lomaz." - Jane Lovell, CEO, Cooper Lomaz Recruitment, UK "Reform have worked with Mike Beeson for over two years now and we've always found him an important part of the creative process. Mike has the ability to immediately plug into what we are thinking and adds value to every campaign. We wouldn't work with anyone else for copy." - Paul Heaton, Reform Creative, Manchester, UK "It's always a pleasure to work with you and what you give us is a more questioning, detached and organised view of our skills and achievements. What you write always has energy and style and - after initial discussions - you always grasp what's needed and work quickly." - Val Jenner, Homer Creative, Birmingham, UK "Doity Engineering have had a long association with Mike Beeson and Buzzwords. Mike's recent work for us has included SEO and website copywriting, business-to-business PR and Pay-Per-Click Advertising for two of our companies - Revlok Mezzanine Floors and Tiger Rack. This is ongoing work which calls for a complete understanding of our business approach. I'm pleased to say that Mike has provided this in a highly professional and cost-effective package." - Alan Kershaw, Managing Director, Doity Engineering Ltd., Lancashire, UK