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Radio Advertising Copywriting

– Manchester, UK

 

Buzzwords’ radio copywriting is all

about writing radio ads that work.  It's about

working with the best production studios.  And

buying the airtime slots that maximise returns on

your radio advertising budget...

 

 

Radio advertising starts with memorable copywriting.  With Buzzwords, you also have the option to create a complete broadcast package that includes professional studio production and cost-effective media buying. 

 

As far as radio copywriting goes, your ads must stand out from the crowd - yet carry a clear commercial message that encourages listeners to ACT.  Radio advertising shouldn't be seen as an entertainment medium.  Your airtime has to work hard to earn its keep.  Copywriting scripts must therefore have a clear business focus, as the scripts below show:

 

 

Radio advertising - St Helens Glass

This collection of radio copywriting scripts covers a range of sales propositions to tie-in with the company's other sales and marketing activities.

 

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RADIO IS BOOMING! - IT'S OFFICIAL...

 

Figures from industry body RAJAR (May 2010) indicate that both the BBC and commercial radio stations are gaining listeners:

  • BBC Radio 4 - 14.5 million listeners
  • BBC Radio 2 - 10 million
  • Radio 2's Chris Evans has added a million listeners to Terry Wogan's total
  • MAGIC is the most listened-to commercial radio station in London.
  • Digital radio is also growing rapidly

 

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Radio Production and Media Buying

 

Buzzwords works with professional recording studios that specialise in producing high quality radio ads.  Great sound effects and amazing voice-overs will transform your scripts into all-singing cameos of communication. 

 

When it comes to buying radio airtime, Buzzwords can help create a local, regional or national package that optimises your budget spend among the 300 or so radio stations broadcasting in the UK and Ireland.

 

This could include a mix of drive-time, day-time or evening slots on specific radio shows or the 'Run of Station' option.  You can mix 'n' match your radio stations and alternate the days and weeks.

 

The potential to maximise OTH ('opportunities to hear') at competitive 'cost-per thousand listener' rates is available to you as a service that takes radio copywriting to its ultimate - and successful - conclusion.

 

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To find out more about Buzzwords' radio copywriting services - and how the options of radio production and airtime buying can create a cost-effective marketing package - make sure you contact Mike Beeson today.

 

 

Buzzwords Limited

Knutsford, Cheshire

(south Manchester), UK

Tel 01565 654023

open@buzzwords.ltd.uk

 

 

 

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CASE STUDY COPYWRITING

 

This month's 'best kept marketing secret'! Buzzwords' experience in this field will give you instant credibility from the third party endorsement of your successful product or service.

MORE>>>

 

 

TESTIMONIALS

 

"Reform have worked with Mike Beeson for over two years now and we've always found him an important part of the creative process.  Mike has the ability to immediately plug into what we are thinking and adds value to every campaign.  We wouldn't work with anyone else for copy."

 

- Paul Heaton, Reform Creative, Manchester, UK

 

 

"It's always a pleasure to work with you and what you give us is a more questioning, detached and organised view of our skills and achievements.  What you write always has energy and style and - after initial discussions - you always grasp what's needed and work quickly."

 

- Val Jenner, Homer Creative, Birmingham, UK

 

 

"Doity Engineering have had a long association with Mike Beeson and Buzzwords.

Mike's recent work for us has included SEO and website copywriting, business-to-business

PR and Pay-Per-Click Advertising for two of our companies - Revlok Mezzanine Floors and

Tiger Rack. This is ongoing work which calls for a complete understanding of our business

approach. I'm pleased to say that Mike has provided this in a highly professional and

cost-effective package."

 

 - Alan Kershaw, Managing Director, Doity Engineering Ltd., Lancashire, UK

 

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Online Copywriting is where the action is at these days.  Without it, your website could be floundering .  Click on the link to find out more...

 

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Mike Beeson is a member of the National Union of Journalists
Mike Beeson has been a 'full member' of the Chartered Institute of Public Relations since 1990
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