Welcome to Buzzwords’ Public Relations page. I’ve been a full member of the Chartered Institute of Public Relations since 1990, so you can safely say that I know a thing or two about PR - especially business-to-business PR.

Along the way, I’ve been involved with providing a wide range of support services for B2B public relations such as case study copywriting, newsletters and so on. With the advent of online marketing, this has extended into other areas such as Online PR and Article Marketing.

You’ll find full details of these services on this or linked pages. And because PR doesn’t exist in splendid isolation, why not check out the other areas of Buzzwords’ copywriting and marketing expertise. It’s always good to know you have a wide range of experience and skills to call on. And all from a single source!

Enjoy the read – and I hope you’ll contact me later to explore the various ways we can work together!

Mike Beeson MCIPR

Buzzwords’ B2B Public Relations experience…

Sector expertise feeds off Buzzwords’ wide range of

PR & Media Relations skills to open up endless marketing

opportunities for companies in almost every field

Business-to-business public relations comes in many guises. The essential point to remember is that PR of any hue is just one part of the wider marketing mix. It should therefore be treated as part of your integrated marketing campaign. When you work with Buzzwords, a multitude of marketing options makes the very best of PR in general – and Buzzwords’ B2B PR experience in particular.

Food and Drink PR

Public relations in the food industry is altogether more ‘racy’ than in other B2B PR sectors - an obvious influence of consumer PR! Buzzwords’ experience of food industry PR includes working for…

Manufacturers of cakes and confectionery products - Bakery equipment manufacturers - Innovators of containers for ‘toasting’ sandwiches - Food industry processing equipment - Meat processors - Food industry container packaging - National sandwich manufacturers.

Property & Construction PR

Construction industry PR has a direct link to the fortunes of the building sector. In hard times – in common with so many other sectors – it could be argued that Construction PR should be stepped up, along with advertising and marketing in general. Buzzwords’ PR work in the construction sector has included:

A market-leading international flooring company - Manufacturers of insulated house-building panels - Architectural accessories – Shopfitters - National house builders.

Industrial and Manufacturing PR

Industrial and manufacturing PR, together with technical and engineering PR, can draw on a huge range of online and print publications. This makes media relations and communications for manufacturing and industrial companies among the most cost-effective of PR investments. Buzzwords’ experience in this sector is very wide and includes:

Abrasives manufacturers - Transformers and Industrial batteries - Compressed air equipment manufacturers - etc, etc.

Materials Handling PR

Like manufacturing and industrial PR, media opportunities for materials handling companies are huge. This makes targeted media relations and Online PR highly cost-effective. Buzzwords’ familiarity with this sector stems from experience in:

Logistics and distribution operations - Warehousing, mezzanine floors and space-saving solutions - Manufacturers of bespoke conveyors and turnkey systems - Racking and shelving - Overhead travelling-crane design and manufacture for multiple environments.

Packaging PR

B2B public relations in this massive sector is well served by a vibrant trade press and Online PR media. Like so much business-to-business PR, packaging public relations is highly competitive. To maximise a company’s presence in the media, it’s essential to have a PR partner like Buzzwords with experience working for:

Designers and manufacturers of pallet-wrapping and shrink wrapping equipment - Packaging container and bottle specialists.

Miscellaneous PR

Buzzwords has provided B2B PR services for many companies which don’t fit neatly into a particular sector. These include:

Nursing employment agency - Health & fitness club – Spa - Marketers of interactive educational materials - Water purification container suppliers - Laminated security ID producers etc, etc.

Public Relations and Integrated Marketing

For either ad hoc or regular projects, you’ll want

exceptional returns on your PR investment

Buzzwords provides a wide range of business-to-business PR and marketing support services. As a client, you will have access to the services of your choice that best meet your strategic business aims.

Costs are highly competitive and can be tailored to your budget by using only those services which are relevant to your needs. This makes for a highly cost-effective arrangement which can be on either an ad hoc or ongoing retainer basis.

To find out more about how Buzzwords’ Public Relations services can be used as part of an integrated marketing approach for YOUR business, don’t hesitate to contact Mike Beeson today.

Buzzwords Limited
Knutsford, Cheshire

(south Manchester), UK
Tel 01565 654023
e-mail: open@buzzwords.ltd.uk

TESTIMONIALS

"We're delighted with our new website - and the website copywriting provided by Mike Beeson. Not only is the writing crystal clear; it also provides the professional tone of voice that is so important for a leading recruitment consultancy like Cooper Lomaz."

- Jane Lovell, CEO, Cooper Lomaz Recruitment, UK

"Reform have worked with Mike Beeson for over two years now and we've always found him an important part of the creative process. Mike has the ability to immediately plug into what we are thinking and adds value to every campaign. We wouldn't work with anyone else for copy."

- Paul Heaton, Reform Creative, Manchester, UK

"It's always a pleasure to work with you and what you give us is a more questioning, detached and organised view of our skills and achievements. What you write always has energy and style and - after initial discussions - you always grasp what's needed and work quickly."

- Val Jenner, Homer Creative, Birmingham, UK

"Doity Engineering have had a long association with Mike Beeson and Buzzwords.

Mike's recent work for us has included SEO and website copywriting, business-to-business PR and Pay-Per-Click Advertising for two of our companies - Revlok Mezzanine Floors and

Tiger Rack. This is ongoing work which calls for a complete understanding of our business

approach. I'm pleased to say that Mike has provided this in a highly professional and

cost-effective package."

- Alan Kershaw, Managing Director, Doity Engineering Ltd., Lancashire, UK

Mike Beeson is a member of the National Union of Journalists

Mike Beeson has been a 'full member' of the Chartered Institute of Public Relations since 1990

Find us on the FreeIndex directory under Copywriters

Public Relations

– Manchester, Cheshire, North West…

Buzzwords provides an outstanding Public Relations

resource to companies of all types who need the

personal commitment of an experienced