Combine the SEO link building potential of Online PR and Article Marketing to improve the rankings of chosen pages on your website. At the same time, enjoy the powerful and lasting online publicity that these two marketing tools bring, plus the opportunities to develop an online reputation as an ‘authority’ in your field with an ongoing stream of ‘expert’ articles.

These disciplines work best when pre-planned and actioned on a regular and ongoing basis. For that reason, the most cost-effective way of financing the PR Packages would be on a monthly retainer basis. Retainer fees have the advantage of delivering ‘more bangs for your buck’ because a longer term commitment gives more scope for negotiating attractive lower rates than a one-off or ad hoc arrangement. In addition, ongoing commitments by both client and Buzzwords leads to a more effective service and better results.

Case studies can be used in various ways: to add weighty content to your website, as compilation mailers, and as sales aids – before, during and after your meeting!

It’s important to bear in mind that case studies can create a significant impact when included as part of your annual report. Whether you choose a series of abridged case studies or go for real blockbusters that illustrate a specific capability or success story in your organisation, the long- term combination of case study and annual report copywriting is a no-brainer.

Having a case study strategy in place is logical in order to create a sense of direction and a record of success throughout the year which can be celebrated in both your half-year and full term annual reports!

An ongoing retainer fee has the main benefit of concentrating the mind on what should be a long-term marketing commitment. Annual reports are of course, by definition, always going to be 'work in progress’. Staged payments are often a useful way of avoiding a single invoice at year end.

For making sure your customers, suppliers and staff are always well informed about the latest events in your organisation, bringing together regular newsletters (online or printed) and Online PR (not forgetting media relations) is a great way to communicate.

Newsletter Copywriting is the perfect lynchpin to reach various audiences, both internal and external. Online PR is perfect for more spontaneity – it’s immediate, far-reaching, and stays around the web for ever! (It’s worth noting too that Online PR is an excellent link building tool that can be used very effectively as part of off-page SEO copywriting.)

In both cases – Newsletter Copywriting and Online PR – there’s often a big overlap of information, especially when it comes to the bigger headline-grabbing stories! Creating a hunger for information that will feed regular newsletter and Online PR stories is a major benefit that can come out of a PR Package like this.

Designating an individual in your organisation to co-ordinate this ‘great communication’ function is essential. Buzzwords will work closely with your appointee to maximise the informational impact with your various publics, as well as ensuring that associated design, photography and other services are bought-in as cost-effectively as possible.