- Copywriting, SEO and PR 

PR & Media Relations 

– Manchester, Cheshire, North West…

Buzzwords provides an outstanding Public Relations

resource to companies of all types who need

the  personal commitment of an experienced

B2B PR professional

Hi, I’m Mike Beeson!

Welcome to Buzzwords’ PR and Media Relations page.  I’ve been a full member of the Chartered Institute of Public Relations since 1990, so you can safely say that I know a thing or two about PR - especially business-to-business PR.

Along the way, I’ve been involved with providing a wide range of support services for PR such as case study copywriting, newsletters and so on.  With the advent of online marketing, this has extended into other areas such as Online PR and Article Marketing.

You’ll find full details of these services on this or linked pages.  And because PR doesn’t exist in splendid isolation, why not check out the other areas of Buzzwords’ copywriting and marketing expertise.  It’s always good to know you have a wide range of experience and skills to call on.  And all from a single source!

Enjoy the read – and I hope you’ll contact me later to explore the various ways we can work together!

Mike Beeson MCIPR
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Business-to-business PR

& Media Relations is changing fast…

That’s why companies in Manchester, Cheshire and

across the North West need the persuasive business

voice that Buzzwords’ Media Relations and Online PR

services can provide!

Buzzwords’ huge experience of providing business-to-business PR services for growing and medium-size businesses – news releases, editorial features, article marketing, case studies, newsletters and much more - is your guarantee of a good return on your PR investment.

Media Relations is an area where Buzzwords has in-depth experience.  Nowadays, Online PR is also an important PR activity that provides endless opportunities to reach new online audiences.   Together with Article Marketing, Online PR can generate quality inbound links to your website and improve its search engine ranking.

(If you'd like to mix and match the various PR and copywriting services, why not visit Buzzwords' PR Packages page.)

Buzzwords’ B2B PR services…

Maximising the impact of both offline and online PR

with opportune marketing support in those areas which

will best benefit your organisation

Online PR

If you thought Online PR was a fad, think again!  Online PR is growing like crazy!  Apart from its immediacy, the appeal of Online PR lies in its ability to generate inbound links to your website – and thereby please the robots at Google, Yahoo, MSN, Cuil and so on.  This in turn helps with your search engine optimization (SEO) strategy and is rewarded with improved search engine ranking for targeted page URLs and an increase in visitor ‘traffic’ to your website.

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Article Marketing

Also known as 'Article Submission' or ‘Article PR’, Article Marketing is the perfect partner for your Online PR campaigns. When written and optimised well - and distributed to online publishers with high Google Page Ranks - ‘expert articles’ provide an online ready reference to your specific expertise; they enhance your company’s professional standing as ‘experts’ in the field; and increase the number of inbound links to your website.

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Case Study Copywriting

Case Study Copywriting provides you with the ultimate testimonial!  It’s the purest written form of PR you’re likely to get, given that PR is all about managing reputations and objective third-party endorsement.  By doing what you do well - and then having a client agreeing to publicise it - you have instant credibility (it’s the written equivalent of ‘word-of-mouth’ recommendation).  Even better, Buzzwords’ Case Study Copywriting can easily be adapted for Article Marketing, Online PR and Media Relations purposes.

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Newsletter Copywriting

Online newsletters - or the time-honoured printed newsletter - provide the perfect forum for your company’s news and views.  They can be written for your workforce, for customers, suppliers and stakeholders - and newsletters can be used to generate business leads or keep relevant audiences informed about what’s going on in your business.  Buzzwords can write, design and produce regular online or offline newsletters to provide you with a subtle yet powerful PR tool which no company can afford to ignore.

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Annual Report Copywriting

The PR potential of Annual Reports goes well beyond a company’s legal obligations to produce accurate corporate information.  Shareholders, journalists, employees, local government and other audiences will all look to an organisation’s Annual Report for information on policy, performance and planning for several years ahead.  Annual Report Copywriting must encompass the thoughts of senior management whilst empathising with the various ‘publics’ which may be affected by their decisions.  Buzzwords’ vast commercial experience and strategic business understanding will guarantee Annual Report Copywriting of the highest order.

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Buzzwords’ B2B PR & Media Relations experience…

Sector expertise feeds off Buzzwords’ wide range of

PR & Media Relations skills to open up endless marketing

opportunities for companies in almost every field

Business-to-business PR comes in many guises.  The essential point to remember is that PR of any hue is just one part of the wider marketing mix.  It should therefore be treated as part of your integrated marketing campaign. When you work with Buzzwords, a multitude of marketing options makes the very best of PR in general – and Buzzwords’ B2B PR experience in particular.

Food and Drink PR

Public Relations in the food industry is altogether more ‘racy’ than in other B2B PR sectors - an obvious influence of consumer PR! Buzzwords’ experience of food industry PR includes working for…

Manufacturers of cakes and confectionery products - Bakery equipment manufacturers - Innovators of containers for ‘toasting’ sandwiches - Food industry processing equipment - Meat processors - Food industry container packaging -  National sandwich manufacturers.   

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Property & Construction PR 

Construction industry PR has a direct link to the fortunes of the building sector.  In hard times – in common with so many other sectors – it could be argued that Construction PR should be stepped up, along with advertising and marketing in general.  Buzzwords’ PR work in the construction sector has included:

A market-leading international flooring company -  Manufacturers of insulated house-building panels - Architectural accessories – Shopfitters - National house builders.

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Industrial PR, Manufacturing PR

Industrial and Manufacturing PR can draw on a vast trade media resource and, increasingly, PR portals devoted to broad swathes of industry. This makes PR for manufacturing companies among the most cost-effective of PR investments.  Buzzwords’ experience in this sector is very wide and includes:

Abrasives manufacturers - Quality Assurance standards for business - Transformers and Industrial batteries - Water treatment consultants - Compressed air equipment manufacturers.

Materials Handling PR

Like manufacturing industry PR, media opportunities for  materials handling companies are huge.  This makes targeted media relations and Online PR highly cost-effective.  Buzzwords’ familiarity with this sector stems from PR work done for:

Conveyor hire companies - Manufacturers of bespoke conveyors and turnkey systems - Overhead travelling cranes design and manufacture.  

Packaging PR

B2B PR for this massive sector is well served by a vibrant trade press and Online PR media.  Like so much business-to-business PR, packaging public relations is highly competitive.  To maximise a company’s presence in the media, it’s essential to have an experienced PR partner like Buzzwords!  Clients include:

Designers and manufacturers of pallet-wrapping and shrink wrapping equipment - Packaging container and bottle specialists. 

 

Miscellaneous PR

Buzzwords has provided B2B PR services for many companies which don’t fit neatly into a particular sector.  These include: 
 

Nursing employment agency - Health & fitness club – Spa - Marketers of interactive educational materials - Water purification container suppliers - Laminated security ID producers etc, etc.

Buzzwords PR and Integrated Marketing

Whether we’re talking ad hoc or regular projects,

you’ll want exceptional returns on your PR investment

Buzzwords provides a wide range of business-to-business PR and marketing support services.  As a client, you will have access to the services of your choice that best meet your strategic business aims. 

Costs are highly competitive and can be tailored to your budget by using only those services which are relevant to your needs.  This makes for a highly cost-effective arrangement which can be on either an ad hoc or ongoing retainer basis.

To find out more about how Buzzwords’ Public Relations services – including Online PR, Article Marketing, Case Study Copywriting, Newsletter Copywriting and Annual Report Copywriting - can be used as part of an integrated marketing approach for YOUR business, don’t hesitate to contact Mike Beeson today.

Buzzwords Limited
Knutsford, Cheshire (south Manchester), UK
Tel 01565 654023
e-mail: open@buzzwords.ltd.uk