Feel free to reprint any of Mike Beeson's articles below - providing you publish them in their exact original format and include the appropriate Buzzwords' URL as shown.

PR Packages Article - The Power Behind the Glory

The development of various online PR techniques has opened up new possibilities in the ways that PR packages can be created.

Case Study Copywriting Article 1 - It's time to go with the flow

Case study copywriting is all about delivering the ultimate testimonial. Why then would a company want to devalue one of its biggest assets by writing case studies that are little more than formulaic lists of sub-headings?

Article on Article Marketing: Content is King Kong and Ping Pong

It’s true what they say about article marketing: few off-page search engine optimisation (SEO) tools are as flexible.

SEO Copywriting Article - Why Search is Fatally Flawed

When we use search engines to carry out searches on the web, most of us are amazed by the speed at which the results come back to us. What we don’t realise is that these web pages may not be the best to answer our questions or solve our problems.

SEO Copywriting Article - Do You Speak Geek

There was a time when SEO was a minority sport - and SEO copywriting was strictly for the geeks. Now, of course, SEO is a mainstream dinner party topic - chic and sophisticated.

SEO Copywriting Article: Embracing Google's Mayday Update

SEO copywriting has changed dramatically over the past two or three years. Google’s 2010 Mayday algorithm update emphasises quality content at the expense of ‘long-tail keywords’ whose demise is spelt in a single, simple term: ‘irrelevance’.

Economics Article: Japan's Economy - It's a Nuclear Implosion!

This article is nothing to do with copywriting, PR or SEO. It's all about the announcement in June 2010 by Japan's new Prime Minister Kan that his country's budget deficit is twice the size of its GDP.

Hinglish Copywriting -- the key to advertising success in modern India

The economic boom in India has not only blurred the boundaries of the caste system. It’s also given birth to ‘Hinglish’, a fashionable ‘new’ language used routinely in music, films and advertising copywriting.　

Effective PR Packages -– Part 1: SEO the Easy Way!

One of the most effective (and overlooked) tools in the SEO armoury is article marketing. As a means of generating inbound links to your website, it has the perfect complement in online PR.

Effective PR Packages -– Part 2: PR Provides the Social Proof

As the basis for a tailor-made PR package, case studies echo the pure PR sentiments of third-party endorsement, social proof and the objective assessment of an organisation’s products, services and achievements.

Effective PR Packages -- Part 3: Reach Out with Newsletters & Online PR

For truly targeted communications, combining newsletters and Online PR in a single PR Package will guarantee lots of power and influence. This stems from the potential each discipline has to identify and reach out to the audience of your choosing.

SEO Copywriting -- Does Yours Tick All the Boxes?

In just a few short years, SEO copywriting has evolved dramatically. Then, it was all meta tags, HTML and inbound links. It's still about those things -- but now the emphasis is as much about making sure...

Freelance Copywriting Article -- A Health and Wealth Warning

If anyone ever thought that achieving success as a freelance copywriter was an easy option, they should expect a rude awakening! This article sets out a few pointers along the road to establishing a sustainable and successful copywriting business.

Copywriting and PR Packages - They're Good News for Everyone!

Few aspects of marketing – and that certainly includes copywriting and PR – exist in isolation. Hence the ever-present fall-back position of ‘integrated marketing’.

Copywriting Choices -- Specialist or Non-specialist?

It’s safe to say that copywriting is a ‘specialist’ line of work. So why would the argument arise about the merits or otherwise of a specialist or non-specialist copywriter?

Copywriting Rates - Are Copywriters Trying To Mug Me?

If you've had bad experiences with freelance copywriters and the rates they charge, this article should go some way towards reassuring you that the vast majority of copywriters are focused on providing you with the best and most cost-effective results.

Social Media - A Middle-Class Sport for Losers?

Is social media a substitute for real selling? Or should we jump off the merry-go-round now? This article looks at the growing middle-class obsession with doing nothing.

SEO Copywriters and the SEO Gold Rush

Despite the fact that there are thousands of SEO copywriters, SEO agencies and other digital magicians in the world-wide marketplace, there must be many more thousands of non-SEO specialists wasting an awful lot of time, money and hope on their own versions of SEO.

Recruitment Copywriter Expertise: Worth Its Weight In Gold

Few people would doubt the value of an experienced recruitment copywriter – especially if you're a recruitment consultancy looking to attract high calibre candidates and clients.

For more information about Buzzwords' article writing and

article marketing, visit Buzzwords' Article Marketing page

or contact Mike Beeson direct on 07714 222 464.

Buzzwords Limited

Knutsford, Cheshire

(south Manchester), UK.

Tel 01565 654023

E-mail open@buzzwords.ltd.uk

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TESTIMONIALS

"We're delighted with our new website - and the website copywriting provided by Mike Beeson. Not only is the writing crystal clear; it also provides the professional tone of voice that is so important for a leading recruitment consultancy like Cooper Lomaz."

- Jane Lovell, CEO, Cooper Lomaz Recruitment, UK

"Reform have worked with Mike Beeson for over two years now and we've always found him an important part of the creative process. Mike has the ability to immediately plug into what we are thinking and adds value to every campaign. We wouldn't work with anyone else for copy."

- Paul Heaton, Reform Creative, Manchester, UK

"It's always a pleasure to work with you and what you give us is a more questioning, detached and organised view of our skills and achievements. What you write always has energy and style and - after initial discussions - you always grasp what's needed and work quickly."

- Val Jenner, Homer Creative, Birmingham, UK

"Doity Engineering have had a long association with Mike Beeson and Buzzwords.

Mike's recent work for us has included SEO and website copywriting, business-to-business PR and Pay-Per-Click Advertising for two of our companies - Revlok Mezzanine Floors and

Tiger Rack. This is ongoing work which calls for a complete understanding of our business

approach. I'm pleased to say that Mike has provided this in a highly professional and

cost-effective package."

- Alan Kershaw, Managing Director, Doity Engineering Ltd., Lancashire, UK

Mike Beeson is a member of the National Union of Journalists

Mike Beeson has been a 'full member' of the Chartered Institute of Public Relations since 1990

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