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Need an Experienced FinancialCopywriter?
Talk to Buzzwords today for effective financialcopywriting that unlocks hearts and mindswith powerful, pin-point prose
Following recent upheavals in financial markets, now is probably the time when the services of an experienced financial copywriter are at their most valuable. Winning confidence through persuasive and authoritative financial copywriting has never been more crucial.
That applies across so many sectors from banking and building societies to insurance, accountancy and financial advisers. In the face of sceptical audiences, marketing messages must have the ring of credibility.
Financial copywriting solutions for 2013With the effects of the UK credit crunch still being felt - especially with regard to the reluctance of traditional financial institutions to lend money - new and innovative financial services have emerged. Not surprisingly, they exploit the efficiencies and low-overhead opportunities of the web.
Buzzwords has been involved in two of these areas - payday loans and social lending (aka peer to peer, P2P or person to person lending). We created two websites from scratch which included financial copywriting, SEO and web design. In addition, landing pages were written for SEO and 'pay-per-click' purposes. Reddies Direct
This website project involved financial copywriting and design for a payday loan company whose approach is refreshingly ethical
How do you choose a Financial Copywriter?Should you go for an out-and-out specialist with little or no experience outside the financial markets? Or should you go for a copywriter whose perspective on financial copy is influenced by the wider world, other markets and a wide range of copywriting skills?
Buzzwords scores on both counts. Mike Beeson has wide experience of copywriting in the financial and commercial world. Likewise, as you will see from browsing this website, there are few copywriting skills that Mike doesn't have. Credibility and experience is a highly potent mix - and it could be working in your favour!
Finance sector experienceIn a copywriting career spanning three decades, Mike Beeson has worked for some big names in the financial services sector. The list is long but here are a few examples to give you an idea...
Experience ranges from advertising and direct mail for various banks - including Girobank and the Co-Operative Bank - to projects undertaken for building societies such as the West Bromwich Building Society and the Cheshire Building Society.
Buzzwords has worked on corporate advertising and other copywriting projects for Royal Insurance as well as various promotional copywriting publications for insurance companies such as Swinton Insurance and other insurance brokers. It's a short leap to work done for financial advisers, accountancy firms and management consultants such as Stoy Hayward.
In a more journalistic vein, Mike has worked extensively for the Manchester Evening News over a five-year period. This involved writing business news profiles for Cheshire, Manchester and Lancashire companies working in the financial and commercial sectors.
More recently, I've written financial articles for The Huffington Post. If you fancy a read, go to:
All of this demonstrates how versatile Mike Beeson's experience is as a financial services copywriter. To discuss details of any forthcoming financial copywriting projects, contact Mike Beeson today.
Buzzwords LimitedKnutsford, Cheshire(south Manchester), UKTel 01565 654023open@buzzwords.ltd.uk
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TESTIMONIALS
"We're delighted with our new website - and the website copywriting provided by Mike Beeson. Not only is the writing crystal clear; it also provides the professional tone of voice that is so important for a leading recruitment consultancy like Cooper Lomaz."
"Reform have worked with Mike Beeson for over two years now and we've always found him an important part of the creative process. Mike has the ability to immediately plug into what we are thinking and adds value to every campaign. We wouldn't work with anyone else for copy."
"It's always a pleasure to work with you and what you give us is a more questioning, detached and organised view of our skills and achievements. What you write always has energy and style and - after initial discussions - you always grasp what's needed and work quickly."
"Doity Engineering have had a long association with Mike Beeson and Buzzwords. Mike's recent work for us has included SEO and website copywriting, business-to-business PR and Pay-Per-Click Advertising for two of our companies - Revlok Mezzanine Floors andTiger Rack. This is ongoing work which calls for a complete understanding of our business approach. I'm pleased to say that Mike has provided this in a highly professional and cost-effective package."
  
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