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Copywriting and Cranford - Knutsford, Cheshire
Maybe there's something in the air in Knutsford. Maybe there's something in the atmosphere of this Cheshire market town that inspires authors and copywriters alike to perform miracles, albeit in different fields and in totally different eras!
There's no doubt that Elizabeth Gaskell is enjoying a new surge of popularity since the BBC screened 'Cranford' in 2007, complete with star-studded cast and authentic period settings in a carefully chosen Wiltshire location.
The news that the BBC will be screening a documentary and, very likely, celebrations marking the bi-centenary of Elizabeth Gaskell's birth, will serve only to enhance the reputation of this admired Victorian novelist. A wonderfully accurate observer of social niceties and the fascinating dynamics of life in a small country town, Elizabeth Gaskell deserves her belated recognition.
It's easy to lament her lost world of perfect manners and protocols. And yet, we must never forget how social progress has 'rescued' generations of people from harsh, impoverished lives through better health, social security and education.
Copywriting is of course an integral part of our commercially-facing modern world. And the truth is, with the Internet invading (and serving) everyone's lives wherever they are in the world, the elegant writing style of our Victorian forebears looks decidedly long-winded alongside the sound bites and headlines of the modern day.
Quaint or not, there's something about Elizabeth Gaskell, Cranford et al that transcends the need for brevity. Maybe it's an antidote for not having 'time to stand and stare'. More likely, it's part of the timeless timeline where masterful use is made of the English language - as realised (in one small way) through the best of commercial copywriting across all modern media.
Buzzwords LimitedKnutsford, Cheshire(south Manchester), UK.Tel 01565 654023e-mail: open@buzzwords.ltd.uk
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TESTIMONIALS
"We're delighted with our new website - and the website copywriting provided by Mike Beeson. Not only is the writing crystal clear; it also provides the professional tone of voice that is so important for a leading recruitment consultancy like Cooper Lomaz."
"Reform have worked with Mike Beeson for over two years now and we've always found him an important part of the creative process. Mike has the ability to immediately plug into what we are thinking and adds value to every campaign. We wouldn't work with anyone else for copy."
"It's always a pleasure to work with you and what you give us is a more questioning, detached and organised view of our skills and achievements. What you write always has energy and style and - after initial discussions - you always grasp what's needed and work quickly."
"Doity Engineering have had a long association with Mike Beeson and Buzzwords. Mike's recent work for us has included SEO and website copywriting, business-to-business PR and Pay-Per-Click Advertising for two of our companies - Revlok Mezzanine Floors andTiger Rack. This is ongoing work which calls for a complete understanding of our business approach. I'm pleased to say that Mike has provided this in a highly professional and cost-effective package."
  
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