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Copywriting Issues

An ongoing look at copywriting issues

and their implications for copywriters

in the UK - and everywhere!

 

This page was introduced to Buzzwords' website in 2009.  Some of the 'Copywriting Issues' soon to come under the microscope include:

 

      • Copywriting Rates - What are copywriters currently charging, and what are their fees for certain types of work?

 

      • Should you be out-sourcing your Copywriting to low-price Third World suppliers?

 

      • Is long copy better than short copy?  Of course, it depends whether you're talking Internet sales letter landing pages, sales letters for print, website pages, case studies, brochures and so on.  

 

These and other Copywriting Issues of the day will be in line for the Buzzwords' treatment over the next few weeks and months.  (Drop me, Mike Beeson, an e-mail if there's something 'copywriting-related' that's really bugging you and I'll give it an airing on these pages!!!)   

 

 

Buzzwords Limited

Knutsford, Cheshire

(south Manchester), UK.

Tel 01565 654023

e-mail: open@buzzwords.ltd.uk

 

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TESTIMONIALS

 

"Reform have worked with Mike Beeson for over two years now and we've always found him an important part of the creative process.  Mike has the ability to immediately plug into what we are thinking and adds value to every campaign.  We wouldn't work with anyone else for copy."

 

- Paul Heaton, Reform Creative, Manchester, UK

 

 

"It's always a pleasure to work with you and what you give us is a more questioning, detached and organised view of our skills and achievements.  What you write always has energy and style and - after initial discussions - you always grasp what's needed and work quickly."

 

- Val Jenner, Homer Creative, Birmingham, UK

 

 

"Doity Engineering have had a long association with Mike Beeson and Buzzwords.

Mike's recent work for us has included SEO and website copywriting, business-to-business

PR and Pay-Per-Click Advertising for two of our companies - Revlok Mezzanine Floors and

Tiger Rack. This is ongoing work which calls for a complete understanding of our business

approach. I'm pleased to say that Mike has provided this in a highly professional and

cost-effective package."

 

 - Alan Kershaw, Managing Director, Doity Engineering Ltd., Lancashire, UK

 

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Mike Beeson is a member of the National Union of Journalists
Mike Beeson has been a 'full member' of the Chartered Institute of Public Relations since 1990
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