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Case Study Copywriting

that works!

You too can benefit from Buzzwords’

vast experience of writing case studies

for companies in Manchester, Cheshire

and across the UK

 

 

Effective case study copywriting is all about building on the goodwill your products or services have created for your customers. Cost-effective case study copywriting – as provided by Buzzwords! – is about making sure all your success stories are used in as many ways as possible.

 

There’s no doubting the versatility of case studies. Not only do they provide the perfect third-party endorsement (which is the cornerstone of all successful PR). Case studies are also extended testimonials that go into great detail about what your company has done for others.

 

Most businesses have dozens of success stories they’d love to talk about. If this sounds like you, now’s the time to put Buzzwords’ skills to work! Click on the links below to read about the success stories of Buzzwords’ clients!

 

 

 

Case study copywriting for Pilkingtons...

 

Boots Plymouth

Llandough Hospital

White Rose Shopping Centre

 

 

 

Case studies provide you with  so many marketing opportunities…

 

The versatility of case studies not only makes them an invaluable marketing and PR tool as well as an important part of Buzzwords PR Packages. It also means that your budget goes further – simply because you can make the most of Buzzwords' case study copywriting skills to adapt the same case study for use in a variety of applications:

 

• When you’re busy with regular newsletter copywriting, don’t forget that your latest case study (or case studies) can form the basis of a really strong feature story.


• Make sure your case studies are an integral part of any website copywriting project. They provide valuable content for the search engines as well as that all-important third-party endorsement which is so essential for successful PR.


• If you produce Annual Reports, it’s always a good idea to integrate relevant case studies as part of your annual report copywriting strategy. What better way of illustrating your company’s specific expertise and new developments throughout the year. Case studies can reinforce your company’s reputation in its main markets – never forgetting that the human element of these marketing cameos (complete with good photography and graphics) will surely lighten up all those facts and figures.


• Well-written case studies make impressive sales aids, especially with writing of the highest quality - and when the case studies themselves are bound and printed in an attractive design format. As marketing collateral, case studies are persuasive documents which can be used to great effect – before, during and after a sales meeting. You should also consider using these documents as part of your regular direct mail campaigns.

 

 

Case study copywriting for companies across the UK

Buzzwords for your

case study copywriting makes

 plenty of sense 

 

• Case study copywriting experience – Buzzwords has written hundreds of case studies for major companies like Amtico (flooring) and Pilkingtons (Quilligotti), as well as many less well-known, but equally important, businesses.


• Interviewing skills – (telephone or face-to-face).  Five years’ copywriting experience involving the profiling of a wide cross-section of businesses for the Manchester Evening News have given Mike Beeson that important ‘edge’ in knowing when and how to prompt people.  (Mike is also a member of the National Union of Journalists.)


• Marketing perspective – Mike Beeson’s 20 years' copywriting experience means he brings an unrivalled breadth of experience and insight to every project.


• Pre-agreed pricing – Everything is agreed beforehand so there are no nasty surprises further down the line.  Regular case study copywriting projects also attract ‘block discounts’ to give you even greater value for money.  (Please feel free to commission a single case study before making any further commitment.)


• Total professionalism – You can take it for granted that all work undertaken by Buzzwords will be of the highest professional standard: quality case study copywriting, a respectful approach to your clients, and total confidentiality in all our dealings.


To find out how Buzzwords’ Case Study Copywriting services can maximise the potential of YOUR customers’ success stories, please contact Mike Beeson today:


 
Buzzwords Limited, Knutsford,
Cheshire (south Manchester, UK)
Tel No 01565 654023
e-mail: open@buzzwords.ltd.uk

 




CASE STUDY COPYWRITING MANCHESTER CHESHIRE UK – Buzzwords’ case study copywriting services provide you with a powerful resource for documenting the success of your customers who’ve benefited from your products or services.  Case studies can be used on the web, with direct mail, newsletters, annual reports and so on.  Maximising these marketing opportunities calls for the experience, commercial insight and professional commitment of Mike Beeson whose case study copywriting skills are well proven with companies of every type. 

case study copywriting services

 

TRAINING COURSES

Four all-new copywriting training courses - Register your interest for 2012 roll-out.

 

 

TESTIMONIALS

 

"We're delighted with our new website - and the website copywriting provided by Mike Beeson.  Not only is the writing crystal clear; it also provides the professional tone of voice that is so important for a leading recruitment consultancy like Cooper Lomaz."

 

- Jane Lovell, CEO, Cooper Lomaz Recruitment, UK

 

"Reform have worked with Mike Beeson for over two years now and we've always found him an important part of the creative process.  Mike has the ability to immediately plug into what we are thinking and adds value to every campaign.  We wouldn't work with anyone else for copy."

 

- Paul Heaton, Reform Creative, Manchester, UK

 

"It's always a pleasure to work with you and what you give us is a more questioning, detached and organised view of our skills and achievements.  What you write always has energy and style and - after initial discussions - you always grasp what's needed and work quickly."

 

- Val Jenner, Homer Creative, Birmingham, UK

 

"Doity Engineering have had a long association with Mike Beeson and Buzzwords.

Mike's recent work for us has included SEO and website copywriting, business-to-business PR and Pay-Per-Click Advertising for two of our companies - Revlok Mezzanine Floors and

Tiger Rack. This is ongoing work which calls for a complete understanding of our business

approach. I'm pleased to say that Mike has provided this in a highly professional and

cost-effective package."

 

- Alan Kershaw, Managing Director, Doity Engineering Ltd., Lancashire, UK

 

Mike Beeson is a member of the National Union of Journalists
Mike Beeson has been a 'full member' of the Chartered Institute of Public Relations since 1990
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