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	Copywriting Portfolio Freelance Copywriting Advertising Copywriter Catalogue copywriter Public Sector Copywriter Property Copywriter Education Sector Copywriter Sales Letter Copywriting Radio Copywriting Brochure Copywriter Telecommunications Copywriter Security Industry Copywriter Travel Copywriter Recruitment Copywriter Financial Copywriter Automotive Copywriter Annual Report Writing Construction Industry Copywriter Technical Copywriter Buzzwords' Blog Writing Copywriting Agency Copywriter Manchester Cheshire	Brochure Copywriter Manchester Cheshire UK Buzzwords' brochure copywriting experience extends to many business sectors and includes every possible skillset... With brochure copywriting experience going way back beyond the online era - to almost before the birth of Buzzwords itself! - Mike Beeson knows all there is to know about brochures. And that includes bringing together a complete design and print or web coding package if required. Wherever possible, Mike Beeson will 'theme' your brochure with a relevant and imaginative creative concept. The headline and visual idea on the front cover will continue throughout the brochure in the headlines, body copy, photography and graphics. This unifies the selling proposition in the mind's eye of the reader and consolidates the argument in favour of the product or service being featured. What is a brochure copywriter? Many people assume that anyone with enough time and product knowledge can make a reasonable stab at brochure copywriting. This is complete nonsense. Whilst it may seem straightforward to include every known fact about your product or service somewhere in the brochure, this doesn't take account of the need to develop a logical sales argument. Nor does it recognise any over-arching creative concept whose words and pictures come together as one. To create a polished and persuasive finished product, a professional brochure copywriter will draw on three skillsets: copywriting discipline, creative flair and business awareness. Discipline An experienced brochure copywriter knows instinctively about length of copy and a balanced layout, tone of voice and speaking in appropriate language to your target audience. Creative Flair As already mentioned, brochure copywriting is about much more than lining up the words. It's also about being able to visualise how the creative concept will look - and how it will work on the wide-open pages! The end result will have a professionalism that only a skilled copywriter can achieve. Business awareness Brochures are the ultimate selling document. To write them well calls for the wide-ranging business awareness of a professional copywriter. All copywriting is 'salesmanship in print'. That's why your brochure copywriter should be able to bring a business dimension to the table that goes way beyond the basic craft skills of copywriting. An overview of brochure copywriting The versatility of brochures is what makes them so useful. Whether in printed or online format, they can be vehicles for almost any type of information as well as a wide range of visuals including photos, graphs, exploded diagrams and so on. Especially useful is being able to insert product sheets into a specially created wallet at the back of your brochure. Corporate brochure copywriting To an extent, corporate brochures have been replaced by websites. For many companies, however, a well-written and designed corporate brochure (or Annual Report) is an essential tool for communicating with key customers, shareholders, various financial institutions and potential investors. Needless to say, the copy must be authoritative and crystal clear. The business information must be well-structured and easy to understand. And, lastly, it must demonstrate that the company understands the various 'publics' and markets that the brochure is addressing. Brochure copywriting for products and services Every company needs sales collateral in the shape of brochures, leaflets, product sheets and so on to promote its wares. Nowadays, they provide useful back-up for online marketing; for company representatives to hand out before and after a meeting; to provide visual support for business proposals; or to include as part of a media pack at exhibitions. It goes without saying that the copy should be focused, persuasive and consistent in its message. Your brochure copywriter will therefore appreciate a comprehensive brief outlining all the facts and figures you want to include, and a clear idea of your target audience. Online brochure copywriting E-brochures combine the techniques of e-mail marketing with traditional brochure production skills. They're a brilliant way of reaching your target audience quickly and relatively cheaply. The immediacy of the medium says it must have strong visual impact with a benefit-led headline and powerful, concise copy that says it all in double-quick time. With links available to find out more, either on your website or in a downloadable PDF file, e-brochures are a proven addition to any marketer's arsenal. Examples of Buzzwords' brochure copywriting: Virtual Analytics brochure CCCB 2008 Directory BAG corporate brochure U-Net EasyFour brochure Whether you need a brochure copywriter right away - or you're planning to revamp your marketing collateral in the near future - why not call Mike Beeson now for an informal chat, without obligation of course! Buzzwords Limited Knutsford, Cheshire South Manchester, UK Tel 01565 654023 e-mail: open@buzzwords.ltd.uk	NEWS & BITS OF THE BUZZWORDS' UNIVERSE YOUR DIRECT LINK TO BUZZWORDS' COPYWRITING BLOG An informal look at the world of copywriting! AND HERE'S A LINK TO BUZZWORDS' PR BLOG News and views on public relations in Manchester, Cheshire and beyond. WANT A MORE EFFECTIVE WEBSITE? Download your FREE 59-page guide today and discover how to achieve ongoing online success! >>>MORE... FAST-TRACK TRAINING ! March 2010 availability. Call now on 01565 654023 to discuss your 'Complete Introduction to Online Copywriting'! ------------------------------------------ CASE STUDY COPYWRITING This month's 'best kept marketing secret'! Buzzwords' experience in this field will give you instant credibility from the third party endorsement of your successful product or service. MORE>>> TESTIMONIALS "Reform have worked with Mike Beeson for over two years now and we've always found him an important part of the creative process. Mike has the ability to immediately plug into what we are thinking and adds value to every campaign. We wouldn't work with anyone else for copy." - Paul Heaton, Reform Creative, Manchester, UK "It's always a pleasure to work with you and what you give us is a more questioning, detached and organised view of our skills and achievements. What you write always has energy and style and - after initial discussions - you always grasp what's needed and work quickly." - Val Jenner, Homer Creative, Birmingham, UK "Doity Engineering have had a long association with Mike Beeson and Buzzwords. Mike's recent work for us has included SEO and website copywriting, business-to-business PR and Pay-Per-Click Advertising for two of our companies - Revlok Mezzanine Floors and Tiger Rack. This is ongoing work which calls for a complete understanding of our business approach. I'm pleased to say that Mike has provided this in a highly professional and cost-effective package." - Alan Kershaw, Managing Director, Doity Engineering Ltd., Lancashire, UK SPECIAL OFFER ON SEO COPYWRITING... 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