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Annual Report Copywriting Goes Strategic!
One of the reasons you’re reading this may be because your expectations of annual report copywriting are very high. After all, your organisation’s annual report is probably the most important PR document you’ll produce this year!
High quality annual report copywriting is therefore essential for setting out in the clearest terms what’s been happening – and what your plans are for the future.
Annual report copywriting is all about creating narrative content that will interest your organisation’s various stakeholders. These diverse audiences range from shareholders to journalists to employees, local government and more.
For their own reasons, each of these groups will be looking to your annual report for information on policy, performance and planning for several years ahead. It’s the job of annual report copywriting to set your past, present and future activities in a meaningful context.
To achieve this, the annual report copywriting must be easy to digest yet carry a certain ‘authority’; it must be informative yet concise; and be well organised yet effective in telling that year’s story.
Click on the link to see an example of Buzzwords' annual report copywriting:
Dairy Farmers of Britain - Annual Report 2008
Buzzwords annual report copywriting processes
Annual report copywriting doesn’t exist in isolation. To achieve the best results, Mike Beeson will interview your key people as well as collecting and co-ordinating all relevant facts and figures.
For optimal visual impact that complements the commercial concept underpinning your annual report, Buzzwords will work closely with your designers. Alternatively, we can handle the entire process on your behalf - annual report copywriting, design and print, plus any online requirements.
To find out more about Buzzwords' annual report copywritingand other annual report services, contact Mike Beeson today.
Buzzwords Limited
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TESTIMONIALS
"We're delighted with our new website - and the website copywriting provided by Mike Beeson. Not only is the writing crystal clear; it also provides the professional tone of voice that is so important for a leading recruitment consultancy like Cooper Lomaz."
"Reform have worked with Mike Beeson for over two years now and we've always found him an important part of the creative process. Mike has the ability to immediately plug into what we are thinking and adds value to every campaign. We wouldn't work with anyone else for copy."
"It's always a pleasure to work with you and what you give us is a more questioning, detached and organised view of our skills and achievements. What you write always has energy and style and - after initial discussions - you always grasp what's needed and work quickly."
"Doity Engineering have had a long association with Mike Beeson and Buzzwords. Mike's recent work for us has included SEO and website copywriting, business-to-business PR and Pay-Per-Click Advertising for two of our companies - Revlok Mezzanine Floors andTiger Rack. This is ongoing work which calls for a complete understanding of our business approach. I'm pleased to say that Mike has provided this in a highly professional and cost-effective package."
  
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