- Copywriting, SEO and PR 

Sexy Advertising Copywriting

- Manchester, Cheshire, UK

Advertising copywriting to boost your sales. 

That's the Buzzwords' focus for B2B and

consumer sector clients alike...

When people use the term sexy advertising, they usually mean big-hitting ideas that blend copywriting and design skills in an attractive and memorable way.  They don't actually mean 'sexy'!

Effective advertising copywriting stirs the emotions.  And that applies as much to business-to-business advertising as it does to the glossy consumer side.  It helps of course if you're selling high-end luxury goods.  But 'sexy' can also be conferred on certain products by the image that advertising and copywriting creates.

Think drinks like Martini or perfume by Chanel, both of them bottled liquids whose image commands premium prices.  There are of course products which are literally 'sexy', such as lingerie.  The trick here is to equate the products with adding to the allure and self-confidence of ladies who wear them with the promise of a better love life.

Marks & Spencer recently ran a very sexy (and successful) lingerie advertising campaign in the UK national press.  Everyone's favourite chain store combined eye-catching advertising - in the best possible taste - with exquisite product designs to maintain its dominance in a sector which is well worth fighting for.

The ingredients of sexy advertising copywriting

Sexy advertising copywriting often involves an element of fun.  The right words for the right moments - or the right media.  Sexy copywriting isn't about bling.  It's often upmarket or aspirational - as in the case of companies like Elegant Resorts which sell dream holidays in some of the world's most glamorous locations.

Copywriting that's 'sexy' distracts people from the economic woes of recession.  There may be fewer Rolex watches or bottles of Chanel sold in tough times, but advertising is nothing if not resilient.  Quite simply, sexy advertising copywriting taps into that deep well of longing that we call 'human nature'.

Human nature responds, for instance, to advertising copywriting that talks about a special offer of 'two courses for £20' in your town's most exclusive restaurant.  It responds to ads that make an impossible dream temporarily available, if only as a birthday gift, a self-indulgent treat - or even a credit card blow-out! 

Advertising copywriting means business

If advertising is a reflection of our consumer society, then advertising copywriting is the tool that makes it all possible.  In a recession, 'sexy' copywriting for consumer brands is probably more about private pleasures than public ostentation.

'Luxury' chocolates are still only chocolates.  They just happen to be sold in over-priced packaging.  Sexy lingerie may only be icing on a cut-price cake.  In all this, however, the mind tells us another story.

Selling the dream - selling the sizzle.  It's what advertising is all about.  In cash-strapped times, advertising copywriting adds value to a bald chicken.  It puts wings on a bland proposition.  And it does 'sexy' when the rest of the world wears a frown.

The business world is different.  Continue to advertise during a recession is the mantra.  Protect your market share and emerge wearing a golden halo come the upturn.  How many companies actually do this is open to question.

Buzzwords' advertising copywriting services can overcome the twin conundrums of protecting market share while you're protecting cash flows.  Cost-effective and creative solutions - including copywriting, design (and media buying if you want it)  - will ensure that advertising remains a meaningful part of your marketing mix.

Click the link to find out more about the advertising copywriter services provided by Mike Beeson - or call Buzzwords today on 01565 654023 for full details about how advertising copywriting can be made to work for YOUR business..

Buzzwords Limited

Knutsford, Cheshire

(south Manchester), UK.

Tel 01565 654023

e-mail: open@buzzwords.ltd.uk